Natural Justice specialises in human rights and environmental law in Africa, in pursuit of both social and environmental justice. They conduct research on environmental and human rights law, support indigenous peoples and local communities, and provide technical advice to governments and intergovernmental organisations.
We were asked to undertake a brand revision for the organisation at a time when it was restructuring and redefining its vision. We designed a new logo and corporate identity, together with a switch from green, with its overt environmental connotation. The icon was derived from the concept of a traditional three-legged stool, site of ancient wisdom and leadership.
We then built a website for the reconstituted organisation, reflecting its work across five programmes in seven countries in Africa. The CMS features their work in publishing, and allows cross-cutting connections between publications and media with programmatic descriptions.
We then built full integration for the site with Mailchimp, implementing a blog notification system, mail list signups and campaign functionality.