Thinkteam Melanie Scholtz
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Melanie Scholtz ‘Hypnotised’

Client: Melanie Scholtz

Award-winning South African jazz star

Melanie Scholtz is a Standard Bank jazz artist of the year – the most prestigious award for jazz performance in South Africa. For the music video to the debut single off her album Connected, we focused on the hypnotic rhythm of the musical track and the yearning in the lyrics, and what emerged was a dream time story about emotional distance and loss.

Set in dark abandoned city streets, with a heavy film noir sensibility, we find Melanie haunting the emptiness with only a dark driver character for company. She searches, yearns for an absent lover, dreams of his comfort and toys with her own self destruction. Melanie’s incredible vocal tone and hypnotic saxophone accompaniment raise the hairs on the nape of the neck.