Automotive brand, MINI, has taken on the challenge of showcasing inspiring creative stories. We made these short documentaries about innovative creative influencers making waves in South Africa.
Stuck in a career where your creativity is stifled? Lawyer and DJ, Eitan Stern, shares how he channels his creative spark.
‘A few years ago I went to a talk where the presenter spoke about his version of creativity. It wasn’t art or music; it was his ideas. As a young and restless attorney wearing uncomfortable shoes and a hoodie, the moment struck me. Society had told me that I wasn’t a creative, but in a legal career it was creative thinking that made you successful. This was all very confusing. So on that day, I decided that I was a creative after all, and I began to act accordingly.’
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Trends are dead – in fashion, design and all things creative. What matters most now is individualism. Artist Tony Gum explores the meaning of this new authenticity.
‘Living in a world that moves at such a fast pace, it’s easy to see why trends have lost their power. Trends leave the memory just as quickly as they enter. I judge the quality of my own work on audience engagement that is thought-provoking and interactive in its response. In other words, if it doesn’t start a meaningful conversation, it doesn’t have power.’