Eitan Stern


MINI have taken on the challenge of showcasing inspiring creative stories. We made these short documentaries about innovative creative influencers making waves in South Africa.

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Stuck in a career where your creativity is stifled? Lawyer and DJ, Eitan Stern, shares how he channels his creative spark.

‘A few years ago I went to a talk where the presenter spoke about his version of creativity. It wasn’t art or music; it was his ideas. As a young and restless attorney wearing uncomfortable shoes and a hoodie, the moment struck me. Society had told me that I wasn’t a creative, but in a legal career it was creative thinking that made you successful. This was all very confusing. So on that day, I decided that I was a creative after all, and I began to act accordingly.’

Film commissioned by John Brown Media.