This South African-based coalition asked us to oversee a complete overhaul of their visual identity, with a new logo and brand identity, together with all new communication tools including website, email communication, social media graphics and report and document templates.
SRJC promotes a future in which all people make reproductive decisions and access services in ways that enhance dignity, bodily integrity and well-being. Our approach to the logo revision was based off circular elements reflecting reproduction, support and working together.
The use of dramatic and strong colours presents a bold and unified image for the organisation, and promotes inclusivity.
