Tony Gum


A series of short documentaries about innovative creative influencers making waves in South Africa.

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Trends are dead – in fashion, design and all things creative. What matters most now is individualism. Artist Tony Gum explores the meaning of this new authenticity.

‘Living in a world that moves at such a fast pace, it’s easy to see why trends have lost their power. Trends leave the memory just as quickly as they enter. I judge the quality of my own work on audience engagement that is thought-provoking and interactive in its response. In other words, if it doesn’t start a meaningful conversation, it doesn’t have power.’

Film commissioned by John Brown Media.