Trends are dead – in fashion, design and all things creative. What matters most now is individualism. Artist Tony Gum explores the meaning of this new authenticity.
‘Living in a world that moves at such a fast pace, it’s easy to see why trends have lost their power. Trends leave the memory just as quickly as they enter. I judge the quality of my own work on audience engagement that is thought-provoking and interactive in its response. In other words, if it doesn’t start a meaningful conversation, it doesn’t have power.’
Film commissioned by John Brown Media.