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Whole Fish

Client: Blue Justice

Towards a sustainable and fair blue economy free from fisheries crime

A PSA for Blue Justice, an intergovernmental network who are working towards a sustainable and fair blue economy free from the impact of transnational organised crime in the global fishing industry. Our brief was to share a message about the tangible impact of fisheries crime in local communities.

Criminals seek out the most vulnerable regions of the world in which to conduct their activities, typically states with limited resources to prevent and combat organized crime. Blue Justice supports developing countries to implement measures to deter and counter transnational organised fisheries crime.

The global community has set ambitious targets in the UN’s 2030 Sustainable Development Goals to end poverty and hunger, protect life below water, promote decent work for all and promote peace, justice and strong institutions. Transnational organised crime in the global fishing industry undermines the SDGs, and the aim of Blue Justice is to operationalise the tools needed to address this problem.