Development effectiveness, made easy to understand
An animation for Lushomo of the report Making Development Co-operation More Effective: 2016 Progress Report.
The need
Who they needed to reach
The governments, development partners, civil society groups, businesses and parliamentarians who fund, plan and deliver development
What stood in the way
Making Development Co-operation More Effective, the 2016 Progress Report, brought together monitoring data from 81 countries. Its findings matter to everyone who funds, plans or delivers development, but the report is long, technical and full of data. Few of the people it was written for would read it from cover to cover.
What success looked like
People across development able to grasp the report's main findings in a few minutes, and to share them.
How we met the need
We turned the report's four principles of effective development co-operation into a simple visual story. Each principle became one clear image, and the key numbers appear on screen as the story unfolds, so viewers take in the evidence without reading a single table.
The process
Making Development Co-operation More Effective, the 2016 Progress Report, asks a simple question with a complicated answer: are development efforts delivering lasting results for the people they are meant to serve? It draws on monitoring data from 81 countries and 125 development partners, measured against four agreed principles.
Lushomo asked us to turn the resulting progress report into an animation. The report is built on infographics and data. The film had to keep the evidence but lose the density, so that a minister, a civil society activist or a donor could each understand the findings in a few minutes.
We built the story around the four principles the report measures: country ownership, a focus on results, inclusive partnerships, and transparency and mutual accountability. Each principle became one image that needs no explanation. A chained globe stands for the goals still to be reached. Civil society, government and business climb ladders to meet on a shared platform. A bus marked “development co-operation” crosses a bridge of strong institutional partnerships. Key figures from the report appear on screen at the moment they make the point.
What the client got
Lushomo has a short film that explains the report's evidence in plain pictures, to open conversations with the governments and partners who need to act on it.
