Energy law expertise within reach of African civil society
New brand and website for LETA, a coalition of seven organisations launched by Natural Justice and Earthjustice.
The need
Who they needed to reach
Civil society organisations, governments and regional institutions working on power sector reform in Africa, and the funders and partners who support them
What stood in the way
African power sector law-making is technical, fast-moving and often closed to the public. Few civil society organisations have the legal expertise to take part, so decisions on planning, procurement and tariffs are made without them. LETA had grown from a collaboration of two organisations in 2021 into a coalition of seven, with a growing body of legal analysis, and needed one identity and one place where civil society could find and use that work.
What success looked like
Civil society organisations able to find LETA's legal analysis, follow the reforms that affect them, and take part while decisions are still open.
How we met the need
The answer was to present LETA as what it is, a coalition of lawyers whose work civil society can use, and to build the website around that work rather than around the organisation. Its three objectives, its focus countries and its publications lead every page, so a partner organisation can go straight from the reform in front of them to LETA's analysis of it.
Analysis first
Three objectives, the countries where LETA works, and the publications civil society can use.
The process
Natural Justice, a long-standing client, came to us with LETA, the initiative it launched with Earthjustice in 2021 to give civil society the legal expertise to take part in African power sector reform. LETA had grown into a coalition of seven organisations working at continental and regional level and in South Africa, Kenya, Nigeria and Zimbabwe. We set the goal by the people LETA serves: civil society organisations able to find and use its legal analysis while energy laws are still being written.
The brand had to speak for seven organisations at once. We designed an identity in forest grey and green, with a logo that has a digital version for small screens, and applied it to print layouts and email signatures so that every partner presents LETA the same way.
The website is built around LETA’s work, not its organisation chart. Its three objectives, shaping energy laws, building civil society capacity and safeguarding the transition, open the homepage. Visitors can go from a focus country to the reforms under way there, and from the Resource Hub to reports on Nigeria’s state electricity laws or Kenya’s energy policy gaps. A Legal & Policy Tracker follows the laws and policies LETA works on. We built the site for LETA’s own team to keep current, and it launched in 2026.
How it ran
- 01First conversation
We set the goal by the people LETA serves: civil society organisations able to use legal analysis to shape energy reform.
- 02Discovery
LETA's objectives, focus countries, structure and publications were set out in one content brief, which every page is measured against.
- 03Design
An identity in forest grey and green that works from a report cover to a phone screen, and a website that leads with LETA's objectives, countries and publications.
- 04Build and produce
Built for LETA's own team to publish its analysis, news and tracker updates without outside help.
- 05Launch and handover
The website launched in 2026, carrying LETA's new identity.
What the client got
LETA's seven partner organisations now present their work under one identity, from report covers to email signatures. The website brings LETA's legal analysis, country work and Legal & Policy Tracker into one place, so civil society organisations can find what they need to take part in energy reform.
