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A man smiling as he holds up a whole fish
04 EngagePublic service film

What fisheries crime costs local communities

Whole Fish, a public service film for the Blue Justice Initiative.

ClientBlue Justice Initiative
FormatPublic service film
SubjectThe cost of fisheries crime to local communities
Filmed inKalk Bay, Cape Town
AudienceThe public, governments and partners of Blue Justice

The story

A fish leaves the harbour whole. By the time it reaches the table, crime has taken almost everything.

Fish feeds billions of people and supports millions of jobs, many of them in small coastal communities. When organised criminal networks move into the fishing industry, through illegal fishing, fraud, tax evasion, corruption and forced labour, those communities pay the price. They lose food, income, jobs and the public revenue that pays for schools and services.

Blue Justice is an intergovernmental network working towards a sustainable and fair blue economy, free from transnational organised crime in the global fishing industry. Criminals seek out the most vulnerable regions of the world, typically states with limited resources to prevent and combat organised crime, and Blue Justice supports developing countries to deter and counter it.

Our brief was to make the impact of fisheries crime tangible to ordinary people. Statistics about lost revenue rarely move anyone. A plate of bones does.

Whole Fish follows one fish from the harbour to the table. It starts whole and fresh, passes through the hands of the community that depends on it, and arrives with almost nothing left. There is no lecture and very little explanation: the story makes the point. It links fisheries crime to the things the UN’s Sustainable Development Goals set out to protect, from ending poverty and hunger to decent work, life below water, and peace, justice and strong institutions.

On location

  1. A man buying a whole fish from a fisherwoman at the harbour
    01
    Kalk Bay harbourA whole fish

    A man buys a fresh, whole fish straight from the boats, the way fishing communities have always traded.

  2. Two schoolchildren sitting on a wall as the man walks past
    02
    The townWho depends on it

    He carries it home through the community that relies on the catch, past the families and children whose futures depend on it.

  3. The man working in a restaurant kitchen
    03
    The kitchenOn its way to the table

    In a restaurant kitchen, the fish is prepared and sent out to be served.

  4. A plate with only the bones of a fish left on it
    04
    The tableOnly bones

    The plate arrives with little more than the skeleton. The diner's shock is the point of the film, because this is what fisheries crime leaves for local communities.

A fisherman on a harbour wall at sunsetThe man standing in Kalk Bay harbourA fish hanging by its tail beside lobster trapsThe man walking through town with the fishThe man in an apron in a restaurant kitchenA waiter serving a woman in a restaurantA woman's shocked face as her plate arrives

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